How I Dramatically Grew my Pinterest Views and Following
I remember my first experience with Pinterest, on a level that wasnât late-night recipe pinning-sprees and home decor mood boards.
Pinterest, when youâre not using it for personal gain, is one of the most magical platforms ever createdâand one many beginning content creators neglect for far too long (including myself).
Although Iâm no Pinterest guru, Iâve been able to witness massive growth beyond what I couldâve imagined when first starting. The growth that, at one moment, neared 540,000 monthly views and over 100 new active subscribers per week.
Crazy, right? Letâs go ahead and jump into how I managed to exceed my growth goals by hundreds (and thousands).
[ Keep in mind: This post may contain affiliate links. Read my Disclosure to learn more. ]Â
Luck may be what catapults viral sensations into fame, but luck isnât what I attribute to the growth I experienced nearly âovernight.â
No, I generally didnât experience overnight success with one viral pin but I DID have quite a few of my implemented Pinterest âhacksâ invite the most attention Iâve ever seen at one time.
One day, a day I sadly didnât document, one of my pins gained a substantial amount of momentum. From 100 views in mere minutes to a refreshed page showing nearly 1000 views by the end of the dayâI had never seen ONE POST rack up that many impressions within hours.
This is obviously the most ideal situation for many of us creators, especially those that understand how vital it is to remain present on Pinterest, but this isnât due to just one significant event.
To me, I feel as though a combination of my favorite Pinterest hacks, ones youâve probably seen dispersed throughout many (MANY) posts, are to thank.
Hereâs my top three, for the sake of keeping things honest and fluff-freeâŚ
1. tailwind
I refuse to accept an eye-roll or even the slightest of subtle head shakes. No maâam, no sir.
Donât you dare subject yourself to the denial I lived with when first hearing about this online tool.
If youâre unfamiliar with Tailwind, allow me to introduce you to the best-kept secret Iâm surprised you havenât already discovered.
Tailwind is a powerhouse Pinterest (and Instagram) resource that conveniently creates an automated calendarâpinning both your content and your favorite pins at peak hours of the day that match the activity of your audience.
This is, simply put, what I thank for consistently high traffic and random viral pins that surge said âhigh traffic.â
If you HAVE heard about Tailwind, and havenât already been convinced, let me explain in three points why I feel my initial disbelief cost me thousands of valuable readers.
Without Tailwind, I was constantly trying to teach myself how to navigate the deep waters of Google Analyticsâenough to explain what post was doing well, when, and âwhy.â
With Tailwind, I was able to see what time slots created the most traffic, for what general topics, and what board was consistently being found by strangers, inevitably boosting my subscriber count.
Without Tailwind, I was attempting to visit Pinterest EVERY SINGLE DAY to make sure I was pinning enough of my favorite content, alongside my own, to keep my subscribers active.
With Tailwind, I choose to fill my calendar at least twice per week, significantly lowering my time spent on this task all while reaping the benefits of an active account that showcases quality posts.
Without Tailwind, I decided to use a service called Board Booster. Not only was this service cheap, at $5 per month, but it seemed to gain momentum in the small blogger-sphere with tons of positive reviews. Sadly, this service became very stressful to use, with an interface that took a while to learn and ended up shutting down after I was a member for six months.
With Tailwind, Iâve noticed a continuous evolution of this tool as they continue to grow and develop more innovative services. I was able to participate in their SmartLoop Beta experience and love every aspect of this popular âloopingâ feature.
Need I say more? Of course, as someone that can confidently vouch for this online tool, I believe it is worth looking into. Not only that, but every investment Iâve made thus far has always been done after thorough research.
I would only hope you check it out for yourself, and let me know if it serves you as well as it served me. Click here to learn more.
2. multiple (3 or more) "pinnable" images
Next up, the ONE TIP I refused to adopt (for myself) until I was already three years into my blogging journey (big mistake Makayla, big mistake).
As we know, Pinterest is a visible lover. Although the core of what a pretty-looking pin is what truly matters, you only grab a pinnerâs attention by your appearance. Letâs just say we have to keep it âright and tightâ to stay in the game (totally kidding at this pointâŚ)
All jokes aside, Pinterest is not for those that donât want to think about graphic design. The biggest attraction for this image-based search engine is, you guessed it, the image.
The image you share to promote your content is what peaks interests, pulls people in, and solidifies your overall theme or âvibe.â Many of us intermediate Pinnerâs can spot a new trend coming in a heartbeatâwhether itâs the âmodern minimalisticâ or âblock letterâ styled pin.
So, considering how important appearance is, I would make it a point to create graphics and featured post images that you would consider âpinnable.â If you canât find your perfect pin style, always scour the world wide web for inspiration (but make sure to add your own twist).
Related Post:Â How to Create Original and Unique Blog Graphics (for Beginners)
Lastly, never neglect the importance of multiple images. Simply put, itâs boring to see the same pin floating around with the same style and background image. Switch up your font and create a unique layout for multiple "pinnable" images for the best results.
Quick Tip: Many of us have our own preferences for visuals, right? That includes your readers! People searching for content on Pinterest are often times bombarded with the same title and promise from multiple bloggers. The one good thing about a unique featured image is the chance to pull in someone that appreciates your visual more than those with similar titles!
3. group boards
I was never fully invested in the idea of being a contributor to twenty different group boards. I always noticed some of my favorite bloggerâs presence on boards I joined, strictly as a consumer, and wondered how they could continuously post in a plethora of locations.
(Side note: I realized later down the line that many of my âall-time-favesâ were utilizing Tailwind to post on multiple boards at once. A task I once thought was impossible until I became âthatâ blogger that is seen just about anywhere).
Group boards are an incredible resource to make connections, find like-minded individuals, and even establish future collaborations.
I was introduced to a variety of writers and designers once joining certain groups, alongside being inspired by those that took their blog to the next level as a full-time hustle.
I never knew I needed to be a part of something so great until I joined a few on my own doing, applied myself to offering consistent quality pins, and was soon invited at least once a week to a new board created by admirers.
This, to keep things short, is a great way to diversify your audience and get your content out to those that may not be in any other small circle youâre involved in. Always remember the power of collaborative efforts. This is how many bloggers get their âstart,â and Pinterest is no different or less of an opportunity.
Related Post:Â 5 Things Your Blog is Missing That Could Be Hurting Your Brand
I hope, even if youâve seen these tips before, that you could find some truth and inspiration to implement new tactics into your daily life.
It is so important to adopt a ânever stop learningâ mindset in order to stay ahead of the game. If I figured that I knew enough about Pinterest years ago, I wouldâve never found Tailwind and surely wouldnât have expanded my reach by focusing on graphics and group boards.
If you enjoyed this post, share it with your friends. Save it for later on Pinterest, and comment below any tips you think would benefit others.
As always,
Live (and Pin) Intentionally.

